NME stands for New Music Express. The magazine is aimed at people who are into indie music. The title NME sounds like enemy so the magazine sounds as if it rebellious and the people who buy it are sterotyped to be rebellious. Also the main image is subverasive which adds to the rebellion theme of the magazine as the Artic Monkeys are holding sledge hammers, which are used to knock down objects, and father christmas is on fire but they are in a setting of a peaceful lapland and wearing elves costumes, which are quite gentle people. The shot to fit the whole bodies of all the group gives them the effect they are superior to the reader also it makes the magazine more identifiable to the auidence on the shelf in the shop. Also the camera angle is looking slighty up at the group which adds to the effect of the Arctic Monkeys being superior to the audience which adds to the rebellious theme of the magazine. The fonts used on the front cover fit in with the context of the 'Favourite worst nightmare before chirstmas' which is taken from the Film The Nightmare Before Christmas. '100 page', 'Present' and 'Starring' are all written in a ghostly font to give christmas a ghostly view instead of a jolly view.
The colours used for the front cover are bright christmasy colours which are white, yellows and reds also there is the green of the elves costumes which is also a christmas colour. The colours give it a bright view and doesn't really add to the rebellion of the content of the cover.
The langauge used is modern as it is aimed at older teens who are into rebellion and indie music. There is slang like 'Xmas' and big bold lettering to make it easier to read. Also there isn't mases of writing on it because of the target audience as older teens don't want to do mases of reading for a music magazine.
To draw the audience in more to buy this magazine there is an advertisment for free giant posters of The Klaxons and The Kings Of Leon which also add to the rebellion on the magazine. Also The Bands are from the genre on Indie music which the target audience is people who listen to Indie music.
Artic Monkeys and Christmas are in big bold lettering to show that Artic Monkeys Christmas are the main feature of the magazine also it shows it wont be a normal christmas as the Artic Monkeys are about rebellion and Inide music artist which is different from the normal R and B or Hip Hop.

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